Fashion's Night Out was created in 2009 by Vogue's Anna Wintour as way to gin up excitement about the upcoming shopping season. Times had been desperate for retailers and designers; and this was a way to lure penny-pinching consumers into stores when the merchandise was at full price.
FNO was not about celebrating the runways, high-end designers and rarified goods; instead, it was a wholly commercial endeavor, one that sought the participation of every brand from Giorgio Armani to Zara.
Since 2009, FNO has evolved into a one-day gorge-fest of special guest appearances in boutiques large and small, hipster DJs, indie bands, a mass runway shows, a televised documentary on CBS and enough cocktail parties to pickle every liver from New York to Dallas to Los Angeles to London and Milan.
While the purpose of this event might be to drum up store sales... my interest in this event was (for the most part) purely superficial. I headed out last night to see what everyone was wearing! From new Fall designs to stiletto shoes to fabulous accessories, Dallas's fashionistas pulled out all the stops last night. It was fantastic to see so much hustle and bustle everywhere I went.
I started off the night at NorthPark Center, making Intermix my first stop. Most Eligible Dallas star, Courtney Kerr, was hosting their kickoff party and - no surprise - she looked amazing in gold lame shorts. Ah, to be young again... I also ran into global socialite Anna-Sophia Van Zweden, who will host next weekend's Dallas Symphony Orchestra Gala. This event is sure to be one of THE hottest tickets in town and I will be there to witness it all!
Next stop was Cole Haan, where I registered to win a free pair of shoes every month for a year. (fingers crossed) Then I scooted over to Neiman Marcus to catch up with fellow fashion bloggers (see pic below) Amber Venz of VENZedits.com, Krystal Schlegel of KrystalSchlegel.com, Bradley Agather and Alison Gross of LuellaJune.com who hosted a runway show with their picks for the best in Fall trends.
Next up was a private party at Gregory's.
FNO was not about celebrating the runways, high-end designers and rarified goods; instead, it was a wholly commercial endeavor, one that sought the participation of every brand from Giorgio Armani to Zara.
Since 2009, FNO has evolved into a one-day gorge-fest of special guest appearances in boutiques large and small, hipster DJs, indie bands, a mass runway shows, a televised documentary on CBS and enough cocktail parties to pickle every liver from New York to Dallas to Los Angeles to London and Milan.
While the purpose of this event might be to drum up store sales... my interest in this event was (for the most part) purely superficial. I headed out last night to see what everyone was wearing! From new Fall designs to stiletto shoes to fabulous accessories, Dallas's fashionistas pulled out all the stops last night. It was fantastic to see so much hustle and bustle everywhere I went.
I started off the night at NorthPark Center, making Intermix my first stop. Most Eligible Dallas star, Courtney Kerr, was hosting their kickoff party and - no surprise - she looked amazing in gold lame shorts. Ah, to be young again... I also ran into global socialite Anna-Sophia Van Zweden, who will host next weekend's Dallas Symphony Orchestra Gala. This event is sure to be one of THE hottest tickets in town and I will be there to witness it all!
Next stop was Cole Haan, where I registered to win a free pair of shoes every month for a year. (fingers crossed) Then I scooted over to Neiman Marcus to catch up with fellow fashion bloggers (see pic below) Amber Venz of VENZedits.com, Krystal Schlegel of KrystalSchlegel.com, Bradley Agather and Alison Gross of LuellaJune.com who hosted a runway show with their picks for the best in Fall trends.
LeeAnne Locken |