Highly-anticipated California-based y&i clothing boutique will be opening its third location in West Village May 9, 2012. Located across from Malai Kitchen in the old J’Adore Paris space, y&i shoppers will enjoy a well-edited assortment of fashionable, well-made clothing at an affordable price.
y&i owners Robyn Sribhen White and Robin Boesch first met as high schoolers in Dallas and later were roommates at the University of Texas in Austin. Despite post college careers on separate coasts, the friendship endured until their shared love of affordable fashion brought them back together.
“We’d visit each other whenever we could, and spend hours shopping and obsessing over fashion magazines,” says White. “We were struck by how difficult it was to find a shop where you could get a great outfit for under $300, so we decided to create one.” By giving shoppers the opportunity to mix brands like Joe’s Jeans and Ella Moss with affordable pieces from Billabong and Steve Madden, the duo has turned their dream into reality.
After opening stores in San Francisco, CA and Austin, TX, Robyn and Robin are excited to bring their California-casual style to their hometown. In addition to contemporary brands like Rachel Pally, Free People, Paige Premium Denim, and LA Made, y&i offers a savvy selection of jewelry, shoes and handbags. The store even has its own label of wallet-friendly clothing.
y&i clothing boutique, 3699 McKinney Ave #411, Dallas, TX 75204, (214) 522-0775
