Neiman Marcus was not the only billion dollar biz to create buzz today. According to The Hollywood Reporter, NBC Universal announced today that starting September 23, it will replace the Style network with a new cable network aimed at men called Esquire. NBC Universal Cable Entertainment Group chairman Bonnie Hammer attributed the decision to brand overlap between the Style network and similarly female-skewed cable channels also owned by NBC Universal, including Bravo, E! and Oxygen. As part of the rebrand, some of Style's current series will continue on the Esquire schedule, while others will either end their run or move to one of the other logical women's nets.
So, what does this mean for our Style network show Big Rich Texas? And what's to become of the planned BRT spinoff Whitney's Having a Baby? Will they be a causality of the transition or will another network pick them up? BRT star Bon Blossman texted me today to say, "We are anxiously awaiting to see what network we will be moved to!" I will keep you posted as news breaks.
