DFW Style Daily Announces New Leadership

Leah Frazier is the new Editor of DFW Style Daily while Amber LaFrance will serve
as Publisher for the online fashion magazine.

Hold onto your chapeau's Dallas... I've got EXCLUSIVE scoop that a new dynamic fashion duo is taking over the helm of the uber-stylish digital voice of DFW Style Daily. Leah Frazier is a multi-licensed attorney, fashion journalist, and certified personal shopper, her work has been featured in the Oxford Press, CBS Local, Examiner.com, and Miss A. She's been a contributing voice to DFW Style Daily for the past year, but is stepping in to replace Founder Lisa Petty as Editor and as the new leader of the team at DFW Style Daily, Frazier will apply her industry acumen and keen eye for fashion to future growth. “This is a dream fulfilled for me, and I am excited for the future of what I have always considered to be one of DFW’s best sources for fashion and style coverage,” says Frazier. “I plan to expand both the audience and the outreach of DFW Style Daily through additional coverage of the Forth Worth and suburban areas. I’m a social butterfly, as well, so I plan to institute more interaction between the readers and the publication via social media channels and future events.”

Leah Frazier, Amber LaFrance and Lisa Petty

Also joining the DFW Style Daily team is Publisher, Amber LaFrance. A marketing and public relations specialist, LaFrance works passionately with personalities and brands through her Dallas-based firm, CultureHype. Her client roster reads like a who's-who of Southwest creative luminaries, including Larry g(EE), TEAM, Goodnight Ned, and participants in the Deep Ellum Arts Festival. Also committed to the community, she sits on the board of Dress For Success Dallas and ArtLoveMagic. As the Publisher of DFW Style Daily, Amber LaFrance will connect a fashionable, motivated Metroplex audience with local and national brand partners.

If you love fashion, I strongly encourage you to become an avid follower of DFW Style Daily. I've joked for years that our styles couldn't be more different. When Lisa and I attend a function we walk in and I say, "Who's here and where's the bar?!" Lisa is looking at what people are wearing, wondering what the designer's inspiration was for the collection and talking about the impact it will have on the fashion world. Our nicknames for each other are Yin and Yang. I couldn't love her more and am thrilled to see her labor of love continue to develop and grow. If change makes you nervous, don't worry. Petty is staying on as Editor-as-Large and will continue to develop content and brand partnerships.

Leading its field in hyper-local fashion and lifestyle reporting, DFW Style Daily connects multiple demographics across Dallas-Fort Worth in a single, stylish conversation each day. Reflecting steady growth since its launch in the Spring of 2011, DFW Style Daily’s features, trend reports, original videos, interviews, and editorials represent the work of a close-knit team of Expert Contributors. Add in a personal connection with its audience, through frequent event hosting and an active social media presence, and DFW Style Daily truly represents Real. Local. Fashion. Learn more at www.DFWStyleDaily.com.


Photos: Jessica Adkins/Aravaggio Photography