Just in time for the onslaught of fall fashions, retailer Neiman Marcus today announced the expansion of its 3-D visual search and purchase feature named Snap. Find. Shop. The state of the art visual search technology allows the NM app users to simply snap an image of any women’s and men’s fashion and accessories, beauty, children’s and home items and instantly be provided with all close matching products currently available from www.neimanmarcus.com. First to market in the luxury sector, Neiman Marcus offers users visual search from both real-life items and printed images – with no need for cropping, category definition, or search refinement. From “snap” to “shop” these items are then purchasable at the exact moment of capture. "With the expansion of Snap. Find. Shop. to all categories of merchandise, we are able to exceed our customers' expectations and allow them to easily shop with us at any time and from any place." says Wanda Gierhart, CMO, Neiman Marcus Group, "Normally online shopping begins with search - either through key words or navigating filters; visual search removes hurdles, taking the customer directly from inspiration to gratification." This next-generation real-world shopping experience is available on the Neiman Marcus app, and is available for download from iTunes for use on iPhones.
