Traffic LA Introduces Germany's Boulezar to Dallas

On Thursday, October 8th, Dallas style and social influencers attended the U.S. launch of international clothing brand, Boulezar. Hosted by Jessica Nowitzki and Anna-Sophia van Zweden at Traffic LA at The Joule, guests shopped to the beats of DJ Ralph Will, sipped Veev cocktails, and enjoyed bites by The Joule. Boulezar founder, Sebastian Kaiser describes the brand as a luxury casual wear brand known for its expert tailoring and utilization of premium fabrics. “True luxury - in my eyes - lies in the renunciation of the unnecessary, in true quality, fairness and the focus on the essential." mused Kaiser. At the event, Guests included: Tim Headington, Dirk Nowitzki, Brandon Carr, Chandler Parsons, Melissa Rountree, Heidi Dillon, LeeAnne Locken, Devin Harris, Zaza and Tina Pachulia, Dawn Mellon, Dwight Powell, John Jenkins, Justin Anderson, Kyle Noonan, Melbourne and Jamie O’Banion, and Joyce Goss. A portion of proceeds from the evening benefited the Autism Treatment Centers of Texas. The un-official after party happened next door at The Joule's new restaurant, Americano, which had opened that night. Thanks to CultureMap and the Dallas Observer for noting that my presence there made this night eminently more cool.

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Photos by Shana Anderson