Photos c/o Danielle Sabol
My grandfather was a doctor in small West Texas town. One of my prized possessions is his old medical bag full of potions and powders and medical equipment from the 1950s. I've always had a fascination with the scientific aspect of medicine. So, I was excited to receive an invitation from Kiehl’s to be one of the first to experience their new Apothecary Preparations - a truly personalized skincare featuring potent concentrates that address an individual’s unique skin concerns. The personalized, in-store-only service launched nationwide in select Kiehl’s stores this October. This new innovation is amongst the first in the skincare industry to bring bespoke skincare to the masses. This industry achievement is comprised of Kiehl’s Skin Strengthening Concentrate, plus two, individually selected Targeted Complexes. These pharmaceutical meets herbal concentrates feature a blend of advanced ingredients and are specifically selected for each customer’s skin. Through an elevated consultation and diagnosis, customers are able to craft a personalized formula based on their two most significant skin concerns. Options include: redness, wrinkles, rough texture, large pores and dullness. Once the Targeted Complexes have been selected and the consultation is complete, the Apothecary Preparation’s components are enclosed in a personalized box for the customer, who then mixes them at home prior to first application. The result is a highly potent, tailor-made skincare treatment.
So, how does it work?
With the use of a dermatologist-inspired Skin Atlas, customers are assessed and have the severity of their skin concerns ranked. The result of this consultation informs the KCR’s selection of the two essential Targeted Complexes that will comprise the customer’s unique formula.
Step 2: Personalization
Following the consultation, two skin-specific Targeted Complexes are selected to accompany Kiehl’s Skin Strengthening Concentrate. Each customer’s personalized box includes her name, details of her personal formula and directions for use. Ever color your hair at home? Then you know how to mix these ingredients together by combining the ingredients into one main bottle. After activating the concentrate at home, Kiehl’s Apothecary Preparations should be applied as instructed after cleansing and before a moisturizer.
I love that the Kiehl's Apothecary Preparations product I left with was created specifically for my chemical makeup and as a marketer, I LOVE the personalized packaging. Thank you to Keihl's for this gift. I can't wait to see what a difference it makes in my skin! http://www.kiehls.com
You can visit a Kiehl's store at the following locations:
Highland Park Village, 80 Highland Park Village, Dallas, 214-559-0700
NorthPark Center, 8687 North Central Expressway, Dallas, 214-265-5941
