This fall, Oak Highlands Brewery will donate a portion of proceeds of all sales of Oktoberfest beer to the AiRS Foundation, a 501(c)(3) non-profit organization dedicated to raising funds to help women with the costs associated with restorative breast surgery, as well as connecting them with doctors that can help them. The AiRS Foundation will receive 10% of all sales of the Oktoberfest beer, which will be available in both cans and on draft, starting August 1st through October 31st. “Oak Highlands Brewery gives 10% of the proceeds from the sales of its Oktoberfest beer to a different local Breast Cancer Awareness charity every year. Breast cancer has touched many lives, including those closely connected with Oak Highlands Brewery, and because the traditional Oktoberfest season and Breast Cancer Awareness Month loosely coincide, we thought it was a perfect opportunity to raise awareness and money to help find a cure,” explained Erica Connolly, marketing director at Oak Highlands Brewery.
Women who have been through a unilateral (removal of one breast) or bilateral (removal of both breasts) mastectomy are often unaware of their options for reconstructive surgery, which truly is a key part of the physical and emotional healing for breast cancer survivors. It is estimated that 70% of women do not have options discussed with them or they are unable to pay for the surgery – that is where the AiRS Foundation steps in. The mission of AiRS is to be a resource and a support system for the women who have lost their breasts as a result of breast cancer; educating them on surgical options, assisting with understanding their health insurance coverage, and ultimately assisting them with the cost of reconstructive surgery, if qualified. AiRS also strives to be a resource and provide education about reconstruction for physicians and medical, communities, as well as caregivers and advocacy.
“We are so honored and excited that Oak Highlands Brewery has chosen the AiRS Foundation to support this October in timing with Breast Cancer Awareness Month. We have high hopes for our partnership with Oak Highlands Brewery that together we will raise money and awareness for this important cause,” explains Morgan Hare, co-founder and Board Member of The AiRS Foundation. Ms. Hare started the AiRS Foundation in 2012 alongside her friend and business partner at eraclea® skin care, Janet Denlinger, Ph.D and internationally known plastic and reconstructive surgeon, Dr. Rod Rohrich. Oak Highland Brewery’s Oktoberfest is a traditional Marzen lager containing 5.8% alcohol and is copper in color with a rich malty backbone and mild hop profile.
Please remember to always drink responsibly and visit Oak Highland Brewery’s taproom to purchase Oktoberfest at 10484 Brockwood Road, Dallas, Texas 75238, or visit their website to find out where the Oktoberfest is sold at: http://www.oakhighlandsbrewery.com/our-beer/where-to-buy/.
